Mazda Off-Lease CRM Emails
These are the first three touches in a series of emails sent to Mazda Leasees, beginning about 12 months before their lease expires. The goal is to retain the customer by getting them into a new Mazda.
The vehicle promoted in the 2nd and 3rd emails is based on which vehicle the customer interacts with in the first email.
Role |
Sr. Copywriter |
For |
Mazda North America |
Type |
![](https://carbon-media.accelerator.net/00000009jsG/0ticQFf9SAJeCLeteiKBq3;960x3442.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/00000009jsG/3IkjooZNVLTdLfvG2bp93n;960x2292.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/00000009jsG/gWImJ52mw34dP6AjVqAc0B;960x2816.jpeg?auto=webp)