Mazda CX-5 Roll Fold Print Ad

Running in Car and Driver and Road & Track, this print ad cleverly demonstrates to an enthusiast audience the benefit of the CX-5's added torque.

It went on to win a silver ADDY at the 2020 American Advertising Awards – Orange County.

Sr. Copywriter
Mazda North America

A LITTLE MORE TORQUE … (roll fold closed)

(right page starts to unfold)

(right side fully opened) … CAN HAVE A SURPRISINGLY BIG EFFECT

(backside of ad)