Mazda CX-5 Roll Fold Print Ad
Running in Car and Driver and Road & Track, this print ad cleverly demonstrates to an enthusiast audience the benefit of the CX-5's added torque.
It went on to win a silver ADDY at the 2020 American Advertising Awards – Orange County.
Role |
Sr. Copywriter |
For |
Mazda North America |
![](https://carbon-media.accelerator.net/00000009jsG/e8iNktRyKiogrWme9eRNTE;960x612.jpeg?auto=webp)
A LITTLE MORE TORQUE … (roll fold closed)
![](https://carbon-media.accelerator.net/00000009jsG/cDq0FM3PVeFfQcbpAvtWdJ;960x441.jpeg?auto=webp)
(right page starts to unfold)
![](https://carbon-media.accelerator.net/00000009jsG/eRvvZcwd2yPgamn3JBeKNP;960x335.jpeg?auto=webp)
(right side fully opened) … CAN HAVE A SURPRISINGLY BIG EFFECT
![](https://carbon-media.accelerator.net/00000009jsG/1DkxtIftvXWdU97iltHl9g;960x1100.jpeg?auto=webp)
(backside of ad)